Hey Reader,

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Ever wondered why I use photos of mountains in my business, that has nothing to do with nature? 🏔

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I’m gonna be real — it’s just not my vibe, or my brand to use basic white flat-lays, boring laptop photos, or things that are really obvious & expected. Using a picture of a simple af white room with a desk and a computer to sell a Website Template? Sure, it works. But it’s also been done (a LOT) and it's not exciting to me, at all… So when it’s not exciting to me, I can’t expect it to be interesting to my ideal customers, either.

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If you want your brand to stand out amongst a sea of many people doing the same shit — STOP MAKING OBVIOUS CHOICES.

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Feel into the vibe of your biz, and your offerings, and make design choices based on that, not based on what’s easy, or obvious (or trending). Also, when it comes to PERSONAL BRANDING (i.e. your name/face is your business) — the creative & design choices you make really need to be a reflection of you and your life.

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The reason I love using nature photos so much in all of my work is because it’s just how I live my life, and my brand is, and always has been an extension of that. I live in the mountains, in British Columbia, nature photography is my shit when I’m not designing, and I want to live a life of adventures that fuel me and give me the energy I need to run my business in a way that’s fun and exciting.

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Your brand shouldn't be just another face in the crowd. Break free from the obvious choices, and let's vibe with the heartbeat of your biz. Your design choices should scream 'you'—no room for trends or shortcuts. 🔥

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Your website? It's basically you, but on the digital stage. And why is it a big deal? Well, when your brand is a legit reflection of you, it's a magnet for the dream clients you've been daydreaming about. They see you, not just the shit you're selling, because remember, people buy from people.

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And when you've got a grip on your online turf? Selling turns into a walk in the park. No more cringe-worthy pitches; it's all about genuine convos. It's not just about pushing a product or service; it's like welcoming folks into a space that vibes with them. Your website isn't just a platform; it's your most valuable asset, spotlighting your A-game and effortlessly turning clicks into sales. 🚀

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​Now, picture effortlessly nailing all this and more with my new Squarespace Template, Clara. 😎

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Ready to amp up your website without breaking the bank? I get it, times are a bit rough (I've heard this first hand from a lot of people lately), so right now, I'm throwing in a solid 20% off during the pre-sale for Clara. AND, toss in code GIMME50 for an extra $50 off because, let's be real, upgrading your online space shouldn't feel like a struggle — especially if you know in your gut it's what your business needs right now.

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💸 This extra $50 discount code ends in... 💸

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(Side note, you can use that same discount code for ANY Squarespace Template in my Shop, too, including The Stash).

💸 Save 20% during the Pre-Sale.
$395 CAD / Full Price = $495 CAD.

Get the new template, CLARA, here

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Any questions about anything? Hit reply on this email and I'll get back to you!

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